+1 (888) 950-0700. The marketing mix deployed by the brand (comprising the four P’s of marketing) demonstrates how the company successfully reaches its global market. Above all, consumers want to be connected and inspired right now. Experiential marketing is about creating unforgettable experiences for consumers that they share with others. Experiential marketing campaigns in the arts/culture space. 9. VR allows you to create an environment that people will want to (quite literally) be a part of and interact with in real-time. Get in touch with our award-winning team. Experiential marketing agency at your service! Tap into 20+ years of creative experiential marketing (XM) event ideas, strategies, and production. The company specializes in. Coca-cola Experiential Marketing: Virtual Reality Photo Experience. Experiential marketing and event marketing are terms that are often used interchangeably, but they are not the same thing. Social Media Marketing. Experiential marketing is an approach that many top brands have adopted. Using virtual reality headsets, attendees were given a total sensory. Partner with the #1 Rated Digital Marketing Agency. Consulting Services. 4/12/23. Loyalty Marketing. Most marketing managers know that content marketing is important, but they aren’t always sure how to get the results that they want. Search. Consulting Services. Experiential marketing is a strategy that implies face-to-face communication with a target audience and involves people’s experience with a brand or its products. To increase the exposure outside of each festival, pop-up guests were invited to share a picture with their tea on social media, including the campaign’s designated #goodfeelsgood hashtag. Subscribe to XO. Click or call (888) 950-0700 now to request a free, short demo of our award-winning software. Tailor-made and purpose-built. Amplify – Best Experiential Marketing Agency for Funnel Criteria. Often called live or event marketing experiences, experiential marketing works by turning ads into. OMNICHANNEL MARKETING. Two publications in particular have contributed to the popularity of the experiential field: Holbrook and Hirschman’s article in the Journal of Consumer Research in 1982, and Pine and Gilmore’s book. Log In. Created and managed budgets for events ranging from $10,000 to $500,000, resulting in an average cost savings of 15%. 2. Apr. Experiential marketing permits customers, associates, and the general public to interact with your brand in a way that feels rich, meaningful, and relevant. Hyper-target markets and areas you want to reach using Experiture’s built-in addressable geofence technology. The entire campaign creation process is graphical. What is Customer Experience Marketing | Experiture. Experiential marketing is a truly effective and fast marketing tactic to build brand awareness via face-to-face connections with the public or business clients. As you would expect, they’ve received a number of awards during their 20+ years in business. The experience, so delivered, is compelling, memorable, and positive. The entire campaign creation process is graphical. In this blog, we’ll explore the essence of experiential marketing, shedding light on its various types, innovative. So why does it matter? What is Experiture? (888) 950-0700 | [email protected] delivers powerful cross-channel reporting across all of your campaigns. 6. the Spark Group is a boutique digital marketing agency located in NYC. What is Experiture? (888) 950-0700 | info@experiture. Over the course of 24 hours, De La. At the foundation of IKEA’s marketing strategy are four P’s: price, product, place and promotion. Initiates long-lasting relationships. Create a lasting impression by giving your attendees something to hold on to—literally. Experiture is an enterprise-class customer experience marketing platform that allows users to easily create, launch, measure, and optimize cross-channel messaging and online. ASTOUND is a leading experiential marketing company. Marketing, Event Marketing, Brand Activations, and Sports. In short, experiential marketing allows consumers to buy products or services from a brand to experience the brand. Personalized Landing Pages. We’ll define experiential marketing as: An interactive experience which is fun and memorable that creates a closer bond between brand and consumer. Domino’s Fresher Fair: Brand Activation, Guerilla Marketing & Product Showcases. 68% of B2B marketers and 63% of B2C marketers reported that they hosted live, in-person events in the last six months (July – December 2021), and 81% plan to host live events in 2022. Services We Provide Way More Than Great Software Learn More . Lead Nurturing. 83% of marketers also plan to continue investing the same amount or increasing their experiential marketing investments in 2022. 29% of companies who run experiential campaigns report 10-1 returns on investment. What they do: Aiden Marketing is a digital marketing and consulting agency that focuses on customer-centric design and data-driven decision making. Solutions that power your campaigns from end to end. Say Hello. is an experiential marketing agency committed to creating live, immersive brand activations that engage, surprise and delight people. Running marketing programs ranging from simple newsletter blasts to multistep and multichannel programs can all be done by marketers within a single interface — without any help from IT. The goal is to engage consumers in a way that leaves them with a positive impression and builds a relationship that lasts. An example of effective experiential marketing within the food industry is the creation of a pop-up restaurant. com. Marketers must commit to experiential marketing to this end. Event Marketing Focus. The experience generally entails an invitation to. This was one of the most refreshing and powerful experiential marketing campaigns of its time. This marketing approach is also usually part of a current event or maybe the event itself. NAMA India Import Export Business Consultants Pvt. It was hard to choose but here are the top 10 great experiential marketing campaigns that really stood out from this post (click to jump straight to the example and read more): 1. Customers are rational and emotional 3. Now, let’s get to the trends driving experiential marketing today. At the time of choosing a sign shop, you should know that which quality work they have provided in the past. The idea behind experiential marketing is to build a closer bond between the consumer and the brand by immersing. You’ll notice the Inbound Marketing section within the main menu of your Experiture instance. As a matter of fact, in the past 18 months alone they won a total of six new industry awards. 29% of companies who run experiential campaigns report 10-1 returns on investment. 2 percent. Types, Strategies & Campaigns. 4 ★. Our Omni-Channel Marketing Solutions Are Revolutionizing Player Loyalty In the Gaming Industry. With Experiture's automated email marketing, streams of messaging can be set to run throughout the customer lifecycle -- with no help from IT. It allows businesses to create a unique and memorable experience for their customers,. Brooklyn-based omni-channel marketing technologyExperiture's marketing platform has editions for both B2B and B2C marketers to create, deploy, measure and optimize multichannel marketing programs at scale Log In (888) 950-0700 | info@yourdomain. Whether from scratch or integrating existing technologies, we can help. . , 2019, p. Ensure you have enough resources to execute your experiential strategy before moving onto the planning stage . Guerrilla marketing. Retailers in some countries are seeing the positive impact of experiential retail faster than others. Don’t try to say that 5 times fast! Personalized messaging is all the rage in digital marketing where customer data, dynamic content, and retargeting technology enable brands to appeal to individuals with customized communications at scale. Factory360 builds experiences that move people to laugh, to dream, to engage and to take action. 81% of brands believe their event and. Experiential Mobile Marketing. The other keyword is “ event . Experiential marketing is a form of branding that puts your brand on display. Additionally, it generates audience participation in both offline, online, and mixed settings. For example, confusion arises when defining experience marketing, experiential marketing, and customer experience management that are sometimes used as synonyms. We use cookies to collect and analyze information on site performance and. 527 billion in 2021 the market is expected to reach USD 63. The optimal content mix uses visuals along with text to communicate their message. Milka: Pay it Forward with Chocolate. Experiential marketing is a way of engaging a brand’s customers via live interaction. Use online and social media channels: Marketers should try to find out ways for optimizing online engagement via social media and other channels. Chicago, IL. Marketing Services. 33%, and traditional advertising at 7. Boost marketing results and enable remote teams to deploy pre-approved marketing messages themselves with Experiture decentralized marketing solutionsThe main objective of this article is to analyse the concepts of experience and experiential marketing. Experiture features a fully integrated suite of SMS and mobile marketing tools that allow users to respond quickly and easily via their mobile device. Click below to find out more about how Experiture marketing services can add to your marketing efforts. We specialize in architectural fabrication, brand experiences, sports & venues, digital and trade show design. This approach is usually a hands-on experience designed to encourage individuals to engage and participate in an event. Schedule Demo. Despite the obstacles 2020 presented, The Atlantic seamlessly pulled off their first virtual Atlantic Festival. “There’s a consensus among marketers that brand experience builds loyalty,” explains Freeman CMO Chris. North Andover, MA. $42K - $60K (Glassdoor est. Event Marketing. A fantastic example of creating an understanding of a brand that evolves with the user is Vans’s House of Vans campaign from 2019. The result was the world’sfirst omnichannel. With this activation, NBC found a way to take people back in time while interacting with their brand in a fun, memorable, and exciting way that generated plenty of buzz and publicity. Personalized QR Codes. This helps enhance brand recognition, sales, and loyalty. It has been shown to drive a 14. Use Experiture to improve your email marketing -- from simple blasts, to multi-step programs, to using email as part of a cross-channel customer experience. This experiential marketing campaign is a great example of how to use online media to support an event, as well as how to host an event to increase buzz about a new product even more. Automated Direct Mail. Leo Burnett. Award-winner. Brooklyn, NY 11222 +1 (888) 950-0700 (888) 950-0700 info@experiture. Personalized QR Codes. In Experiture, this is enabled by a robust reporting engine that measures overall trends as well as interactions by each individual customer. Experiential marketing is the perfect way to immerse customers in your brand's world. T. Social Media Marketing. An advertising strategy that focuses on helping consumers experience a brand, experiential marketing veers off course from traditional strategies that broadcast brand and product benefits to a wide audience. So, yes, brands will continue to and increase their. This marketing will assist you in informing your clients about your products, increasing consumer engagement, and boosting brand awareness. By Ryan Barwick. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships, and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express,. Consumption as a holistic. Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. They bring brochures, swag, and helpful representatives in an attempt to capture attention, but they. Experiture Marketing Services & Solutions. Pro Motion. Oleh karena itu, experiential marketing dapat memberikan pengalaman unik bagi konsumen. Call +1 (888) 950-0700 or schedule a demo on the day and time of your choice. Making financial services direct marketing smarter and work harder using the omnichannel approach Higher response, higher conversions, lower CPA Our suite of personalized cross-channel solutions and powerful reporting tools are proven to increase response and conversion rates by allowing prospects to respond on their preferred channel, creating. It aims to shape memorable emotional connections with customers, increasing brand awareness and customer loyalty. 1. With Experiture, you can deliver those experiences over email, SMS, social media, individualized web pages, and more — with minimal ongoing involvement from IT. With so much data at your fingertips, Experiture makes campaign measurement and optimization easier than. From start-ups. Once there, select Add a Lead Page, give your page a name and choose which editor (pre-existing template, WYSIWYG, advanced designer) you would like to use to. According to a study in. Marketing automation allows you to extend just the right information at just the right time. Ensure you have enough resources to execute your experiential strategy before moving onto the planning stage . 25%. Marketing automation is a powerful tool in the hands of businesses. Target Audience – It is unnecessary that your complete customer bank would like to demonstrate your product or service. Custom Development Services. Experiential Marketing: Pengertian, Manfaat, Jenis dan Cara Membuatnya. Take the Marketing course to gain a solid foundation in marketing and to learn how it can help a business grow, or take the Social Media Marketing course to. Changes are transcending all age groups, including the baby. Services We Provide Way More Than Great Software Learn More . 2. Experiential marketing is a kind of modern marketing method that is carried out in order to determine the wants and needs of consumers and to satisfy the consumers, by appealing to the five senses. Experiential marketing is a marketing strategy that engages consumers using a brand experience. Experiture’s flexible yet friendly email marketing tools make it a snap to create, deploy, and optimize email campaigns. Loyalty Marketing. By Adrianne Pasquarelli. Marketing Services. For this reason, experiential marketing helps customers interact with brands’ products and services so that they are able to spread the word about the brand to those close to them. In marketing, the term designates a new sort of offer orchestrated by an organization or a brand to engage an individual in a personal way. The pandemic has forced brands to pivot to. If you’re not using an omnichannel approach, you should be — because your competition likely is. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Our events are always experience-focused, with social platforms often serving as the connecting thread. While it involves experiential marketing, it is not exclusive to it. Two investigations, the first one carried out by [ 43 ], and the second one by [ 44 ], used Schmitt’s strategic modules, in order to understand the impact of experiential marketing. The Immersive Van Gogh: Digital Immersive Experience. We Enable Marketing Success. Experiture features a fully integrated suite of SMS and mobile marketing tools that allow users to respond quickly and easily via their mobile device. Toggle Navigation. Sometimes, choosing and dividing it into various sections is a better. At its best this involves little to no human intervention, including minimal IT involvement, to utilize accumulated information, market-to-buyer personas, and create one-to-one conversations. Event Marketing. The firm is headquartered in Mumbai, India. They may forget what you said. The important part is that there is engagement. 3. Experiential Marketing, Activations & Sponsorships; 20 Steal-Worthy Ideas for a "Pandemic-Proof" Experiential Brand Activation. At NRG, we bring brands to life through immersive experiential marketing. Converse is already resonating with Gen Z consumers —but it wants to. Marketing tools like virtual reality (VR) and 360° video are steadily on the rise. It’s time for a solution that makes direct mail smarter and more effective with a true omnichannel approach that is proven to increase lead engagement and conversion. Request a Free Sample to learn more about this report; The global experiential marketing service market size was USD 47. The keyword here is “virtual,” as this type of marketing is done using technology and the internet of things (IoT). Have questions? CALL: (888) 950-0700 EMAIL: info@experiture. Experiture has posted millions of leads into CRMs for thousands of clientsSensory marketing, and the study of congruent multisensory cues, complement traditional marketing practices (Krishna, 2012). Experiture’s Gaming Marketing Cloud empowers casino marketers to use a strategic approach that provides a unified experience across ALL customer touchpoints and channels to boost play and revenue. com. As a result, a vivid example that comes to mind is one from Felix Baumgartner and Red Bull. Experiture’s custom development services can help you capture technical integration opportunities -- and maximize Experiture’s impact on your bottom lineExperiture Marketing Services & Solutions. ( 13 reviews) OFCORES - Shaping the Future of Events DiscoVR - Virtual is the new Reality. This approach immerses customers in the. Since 2010, the organization has served as a trusted partner to help bring campaigns and events to life. Skip to content +1 (888) 950-0700 | info@experiture. Services We Provide Way More Than Great Software Learn More . Spotify Everywhere. Mar 20, 2023 — 10 min read. It may or may not have an in-person element but there is an opportunity for the viewer to become part of the experience. Stop Sound pause. Custom Development Services. On top of that, the availability of add-free. We’re Making Financial Services Marketing Smarter Using An Omnichannel Approach. Groove Jones – Best Overall Experiential Marketing Agency. Increase overall conversion rates by using email marketing campaigns to acquire, nurture, or re-engage targets. Experiential marketing has become increasingly popular method to divert from the messaging common with traditional advertising and reach customers in new ways. Founded in 1995, Pro Motion is one of the oldest independent experiential marketing companies. Here’s what else to consider. However, the urgent problems that need to be solved are as follows: How does. Pameran Produk. Experiture includes a suite of easy-to-use visual tools, and is also packed with. Loyalty Marketing | ExperitureExperiential marketing invites people to engage in a hands-on interaction with a brand or a business. Since this type of advertising is based on total ad spend, the pricing can differ drastically. Graphical Representation. The result was the world’sfirst omnichannel platform created. These experiences can be offline, such as live events, trade shows, demo days, etc. 2. 7 Experiential Marketing Tips 1) Take advantage of VR. Want to know the impact of marketing automation? Don't know what you should expect from your investment? Here's a handy infographic that can help. 2019 | Initiative, Funkified Entertainment. Experiture is a revolutionary Omnichannel Customer Engagement platform that enables marketers to design and orchertrate communications at every stage of the customer lifecycle. Types, Strategies & Campaigns. To educate users on its app features and brand partnerships, music streaming service Spotify created an in-person experience that engaged all five senses. Experiture’s Managed Services give enterprises and agencies a turnkey approach to digital marketing campaign creation and managementTo succeed in marketing, you need to make sure that you have an intimate understanding of who exactly your customers are and what they need to see from brands. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. Isolate and view the performance of individual marketing channels within Experiture’s intuitive reporting and analytics interface. Customers all over the world are craving for a more personal experience. The annual festival explores current events and ideas shaping the United States, all while showcasing stand-out stories published in The Atlantic. The traditional advertising model of TV and radio is weaker than ever. Platform. The highly anticipated film, Barbie, has been creatively marketed to fans of all ages and backgrounds — through unique trailers and immersive generative AI that let you become your own Barbie doll cover. Pop-Up Restaurants In The Food Industry. 8. The rise of hybrid events. VR allows you to create an environment that people will want to (quite literally) be a part of and interact with in real-time. What is experiential marketing? Experiential marketing is a type of marketing strategy that engages customers through direct participation in immersive and memorable experiences, rather than simply promoting products or services through traditional marketing methods. Smartphones have opened another window of opportunity for marketers to leave a lasting impression on consumers. Experiture's simple WYSIWYG email editing tools let you create emails from scratch, customize templates, or modify existing emails - no programming needed. At the 2016 SXSW Festival, Anheuser Busch created the Budweiser Beer Garage: a fully immersive experiential marketing campaign that celebrated all things Bud. Experiential marketing is designed to get people to feel something. Experiential marketing is a marketing strategy that engages customers within a product or strongly engages them. Jan 2018 Present. Finally, the B2C market generally offers more opportunities to connect in person with customers—at shopping malls, on the street, in airports, etc. Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them. 10 - 49. 75% of B2C marketers said that in-person events are crucial for their brand’s success. One of the most popular types of experiential marketing campaigns in South Africa is the pop-up store. , or online webinars and conferences. for marketers and CEOs alike. Must apply and be accepted into one of two master of science programs in the Health Sciences. Log In. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right…. Another term for 'Event Marketing'. Subscribe to newsletters Subscribe: $29. As its name implies, experiential marketing is a type of marketing that involves an immersive, participatory experience for the consumer. Emotional relationships between the brand and the consumer are developed through interesting. What is Customer Experience Marketing | Experiture. Three hundred of their locations around the country were transformed. Email Marketing. Call +1 (888) 950-0700 or schedule a demo on the day and time of your choice. Experiential marketing is a way for companies to have their brand stand out in a competitive marketplace by allowing consumers to try their product or providing a real-life experience that can be. com. Call (201) 870 6000 for a free con [. Whether from scratch or integrating existing technologies, we can help. Experiture's easy-to-use campaign management tools and intuitive interface make it ease (and cost effective) for your team to stay organized across all marketing programs and. Led a team of 5 event planners and coordinators, providing guidance and support to ensure flawless execution of events. Los Angeles, CA. Connecting brands directly with their audience through meaningful, memorable moments. Learn More; DATA. Additional benefits include… Experiture emerged from the collective expertise of marketing scientists and technology experts who set about tore-think the customer experience – and how. T. As previously touched upon, Virtual reality (VR) is a great example of experiential marketing earlier, so let’s dig a little deeper. New York, NY. Multi-channel marketing is siloed, limited, and provides a disconnected player engagement experience. Experiture enables financial services marketers to generate more leads and close more deals by delivering the right message to the right prospect on the right channel at the. Award Winning,All-In-One, And SimplyBetter Than The Rest. The goal is to engage consumers in a way that leaves them with a positive impression and builds a relationship that lasts. Brands are upping the ante with. Experiture's customer segmentation helps marketers find and engage meaningful customer groups with relevant messages using email, web, mobile, social & moreThese are campaigns that helped propel various shows and movies to the top position in OTT viewing. This type of marketing makes use of participatory and hands-on strategies to create immersive and memorable experiences. Experiture emerged from the collective expertise of marketing scientists and technology experts who set about tore-think the customer experience – and how users interact with marketing across channels. Our partner network allows us to elevate brand experiences with authentic voices. A Definition of Experiential Marketing. 29% of marketers say they use experiential marketing in their roles, and of those who use it, 51% say it is the second most effective trend they leverage. Experiture is an enterprise-class customer experience marketing platform that allows users to easily create, launch, measure, and optimize cross-channel messaging and online customer destinations — enabling truly connected cross-channel customer experiences. The Immersive Van Gogh: Digital Immersive Experience. We develop strategies that maximize your organization’s effectiveness. Personalized QR Codes. Nike demonstrates why localization is the personalization of experiential marketing. Automated Direct Mail. 1. Marketing departments for companies are constantly looking for new ways to network with their current audience and generate overall brand awareness. 2% of overall marketing budgets going toward digital. Experiture Enables Success Across All Verticals. Fully integrated email marketing; Best-In-Class email creation tools; Outstanding deliverability & throughput with 24x7 monitoringExperiential Marketing is a guide to building experiences consumers cannot forget. The result was the world’sfirst omnichannel platform created for B2B and B2C marketers. Here are 10 creative examples of experiential marketing to inspire your own marketing efforts. Absolutely. We put experience at the core of our work, helping our clients grow, and generating countless smiles along the way. Our in-house creative team specializes in developing mortgage marketing collateral that drives response. like Experiture, can do for them. B2C purchases usually involve a single individual choosing to buy, while B2B often involves multiple people or committees weighing the decision to purchase over several weeks or months. 5. Marketing courses. Partner with the #1 Rated Digital Marketing Agency. The street furniture advertising for Altered Carbon. 7 Netflix campaigns that prove that a little creativity changes everything. The ultimate goal of experiential marketing is to create holistic experiences that integrate individual experiences into a holistic Gestalt. Experiture's customer experience marketing software is simple to use, yet powerful and scalable for the most demanding B2C marketers. Service Focus. 1. Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. Experiture Marketing Services & Solutions. Since it’s such a wide-ranging strategy, it follows that experiential marketing goes by a wide variety of names. Provider Description. By giving a useful, branded item to. Make your Experiential Marketing Campaigns result-driven: Your experiential Marketing Strategy should revolve around devising a creative, engaging, exciting, and effective activation. Omnichannel Marketing Leaders. In fact, according to findings published in the Freeman Research Global Brand Experience Study, more than a third of CMOs plan to allocate between 21% to 50%. White Castle decided to shake things up, launching a genius experiential marketing campaign that they dubbed “Slider Lover’s Point. 1. Omni-Channel Experiential Marketing. Hosting a themed community event is a great example of experiential marketing for event creators. We believe that every brand touchpoint is an experience. With so much data at your fingertips, Experiture makes campaign measurement and optimization easier than. An Experiture-sponsored Search and Display campaign promoting your entry into our Partner Program. Experiture includes a suite of easy-to-use visual tools, and is also packed with. Jack Morton is an experiential marketing agency that uses the power of brand experience to excite and captivate audiences. Domino’s Fresher Fair: Brand Activation, Guerilla Marketing & Product Showcases. Experiture Consulting Services gets to know your business, and through structured engagements can help you to meet your marketing and corporate goals. 10% Event Marketing. Once they process the event and everything they saw, they will probably only remember 1-3 brands. Plus, our unified reporting dashboard gives you visibility over total campaign performance, and real-time engagement metrics down to the individual level. What is Experiture? An enterprise-class customer experience marketing platform used to create and automate connected, cross-channel marketing programs. A solid budget is a critical factor in running an experiential marketing campaign. For this marketing strategy, Vans set up. What is experiential marketing? Experiential marketing (sometimes referred to as engagement or event marketing) is marketing strategy which aims to provide audiences with unique, branded experiences. Personalized Landing Pages. Disney has taken a versatile approach to its product offerings, infusing Disney magic into TV shows, movies, merchandise, and theme parks. From the beginning, BeCore has created moments for people to come together and share unique experiences that strengthen and. Do a deep dive on all existing data you have, and use this information to fuel. Platform. We create authentic, experiential marketing programs. Experiential marketing is a type of marketing that provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase. While Experiture lets you create and host unlimited landing pages on unlimited domains – it also offers functionality such as dynamic personalization, built-in analytics and A/B testing, marketing. Experiture’s 6. What they do: ASV Inc. The Experiture platform is powered by a comprehensive. · 4 min read. As you would expect, they’ve received a number of awards during their 20+ years in business. com. Outsmart the competition with best-in-class digital marketing services. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Consulting Services. Call +1 (888) 950-0700 or schedule a demo on the day and time of your choice. WordStream. Experiential marketing, or engagement marketing, is a marketing strategy that directly engages consumers and encourages them to participate in a brand experience. . It’s time for a solution that makes direct mail smarter and more effective with a true omnichannel approach that is proven to increase lead engagement and conversion. Experiential marketing is a marketing strategy that engages customers within a product or strongly engages them. Location: Torrance, Greater Los Angeles Area.